It is the story of a collection that every year seeks delicacy, uniqueness, and quality; we have given the same importance to these three solid pillars of tradition combined with innovation and research.
Madiva has always represented the romantic and feminine woman in her simplicity. This year's collection accompanies the desires of this woman by creating everyday garments without giving up on precious materials that last over time.
This year we have also paid special attention to the men's collection to meet the needs of the more sporty by selecting models made from breathable and warm materials perfect for winter activities.
What are the novelties of this collection?
For Her: A rich range of colors with pastel shades. A wide selection of fashion lines, both knitwear and intimate, very varied, featuring precious details of excellent quality.
For Him: the must-have intimate items, also in colors, and a selection of garments suitable for winter sports activities.
Under the spotlight are two new fibers that will accompany our timeless wool-silk, warm cotton, and modal-wool:
100% PURE WOOL Wildt, revised with a fastdye treatment that has allowed us to obtain truly warm, soft, and enveloping garments.
100% TENCEL LYOCELL that combines comfort and softness with a green soul, precisely because it is the most environmentally compatible artificial cellulose fiber.
Tencel is an eco-friendly fabric recently introduced that is produced from eucalyptus trees, from which wood pulp is used. This is where our two lines designed for homewear come from.